Dua Lipa Fronts NBC Sports Campaign for 2026 Winter Olympics

Dua Lipa is bringing her unmistakable style, energy, and global star power to the world of winter sports.

In a new NBC Sports promotional campaign for the 2026 Milan Cortina Winter Olympics, the international pop superstar takes viewers on a stylish journey through Milan before the city transforms into a spectacular winter wonderland. The campaign blends music, fashion, Italian culture, and Olympic excitement into a visually striking celebration of the Games.

Dua Lipa Meets the Magic of Milan

The campaign follows Dua Lipa through Milan’s iconic Galleria Vittorio Emanuele II. As the elegant cityscape transforms into a snowy Olympic setting, the singer brings her signature charisma to the campaign while inviting audiences to experience what NBC Sports calls one of the coolest sporting events in the world.

The promotional spot is set to Dua Lipa’s hit song “Training Season”, adding a dynamic pop soundtrack to the cinematic winter visuals.

Spotlighting the Women of Team USA

The campaign also celebrates several of the biggest names in American winter sports, including alpine skiing champion Mikaela Shiffrin, snowboard star Chloe Kim, legendary skier Lindsey Vonn, and figure skater Alysa Liu.

Rather than focusing only on the competition, the campaign highlights the athletes as powerful personalities and sporting icons who are expected to capture the attention of audiences around the world.

A Perfect Match of Music and Sport

Dua Lipa’s involvement gives the NBC Sports campaign a distinctly modern pop-culture feel. Her international appeal connects the Olympic spectacle with a global audience, while the Milan setting adds an unmistakable sense of fashion, elegance, and Italian style.

The result is a campaign that feels less like a traditional sports advertisement and more like a cinematic celebration of music, culture, and athletic achievement.

The Road to Milan Cortina 2026

NBC and Peacock presented the 2026 Winter Olympics beginning February 6, 2026, with coverage spanning live competition, ceremonies, highlights, and Olympic storytelling across NBCUniversal platforms.

With Dua Lipa leading one of the campaign’s most recognizable promotional spots, NBC Sports created a memorable introduction to the Games—one that combines the excitement of elite competition with the glamour of Milan.

Whether you’re a fan of Dua Lipa, winter sports, or the Olympic spectacle itself, the campaign offers a stylish preview of the energy, drama, and unforgettable moments surrounding the Milan Cortina Winter Olympics.

🎬 Watch the NBC Sports campaign featuring Dua Lipa: